Autonomous Mobility as Social Services

Autonomous Mobility as Social Services

Autonomous Mobility as Social Services

Designing a community-adaptive service ecosystem where AVs deliver essential care and connection

Designing a community-adaptive service ecosystem where AVs deliver essential care and connection

Image Credit: Toyota Woven City Concept. Used as a visual reference to represent the aspirational scale of the "Mobility as a Service" ecosystem explored in this research.

Image Credit: Toyota Woven City Concept. Used as a visual reference to represent the aspirational scale of the Mobility as a Social Service ecosystem explored in this research.

Overview

Overview

In partnership with the Toyota Mobility Foundation and Southeast Community Services (SECS), I led the research and concept development for a service ecosystem that challenges the "efficiency-first" narrative of autonomous transit.


While the industry often treats food insecurity as a supply chain problem, my research revealed it is actually a systemic access barrier. I pivoted the project scope from "designing a vehicle" to "designing a service layer," proposing a framework where AVs function as Adaptable Social Infrastructure—recapturing lost commute time to deliver wraparound support (like job coaching and healthcare) alongside essential nutrition.


✱ Supported by Public Interest Technology University Network (PIT-UN)

In partnership with the Toyota Mobility Foundation and Southeast Community Services (SECS), I led the research and concept development for a service ecosystem that challenges the "efficiency-first" narrative of autonomous transit.


While the industry often treats food insecurity as a supply chain problem, my research revealed it is actually a systemic access barrier. I pivoted the project scope from "designing a vehicle" to "designing a service layer," proposing a framework where AVs function as Adaptable Social Infrastructure—recapturing lost commute time to deliver wraparound support (like job coaching and healthcare) alongside essential nutrition.


✱ Supported by Public Interest Technology University Network (PIT-UN)

Grounded Realities


Grounded Realities


Grounded Realities


Transitional Insights


Transitional Insights


Transitional Insights


Envisioning

AVs Service Ecosystem

Envisioning

AVs Service Ecosystem

Envisioning

AVs Service Ecosystem

Role

Role

Product Designer & Researcher


Worked with:

4 Designers & Researchers

Product Designer & Researcher


Worked with:

4 Designers & Researchers

Timeline

Timeline

Sep 2025 - Present

(Ongoing)

Sep 2025 - Present

(Ongoing)

Tasks

Tasks

User Research

Workshops

UX Design

Prototyping

Motion Design

Presenting

User Research

Workshops

UX Design

Prototyping

Motion Design

Presenting

Tools

Tools

Figma

FigJam
Dedoose

Genway AI

After Effect

Figma

FigJam
Dedoose

Genway AI

After Effect

Research Strategy: Meeting Neighbors Where They Are


HMW create a community rooted planning space to deepen understanding and envision mobility as a social service?

Research Strategy: Meeting Neighbors Where They Are


HMW create a community rooted planning space to deepen understanding and envision mobility as a social service?

Guided by our spatial analysis, we deployed three complementary methods designed to fit the specific time windows and emotional states of neighbors in each zone.

Guided by our spatial analysis, we deployed three complementary methods designed to fit the specific time windows and emotional states of neighbors in each zone.

Mixed-Method Research


AI-Moderated Interviews (N=27)

Interactive Sticker Walls (N=70)

"Insight Box" Focus Groups (N=10)


To understand the invisible community challenges without imposing burden, I designed a research strategy that fit into the neighbors' existing wait times.

Mixed-Method Research


AI-Moderated Interviews (N=27)

Interactive Sticker Walls (N=70)

"Insight Box" Focus Groups (N=10)


To understand the invisible community challenges without imposing burden, I designed a research strategy that fit into the neighbors' existing wait times.

107 +

Participants

107 +

Participants

01 The Drive-Through Zone: AI-Moderated Interviews

Targeted the private, 10-minute wait in the car line.


Leveraged Genway AI (voice-based, multi-language) to lower literacy barriers and reduce social pressure. This private environment allowed neighbors to share sensitive struggles they might withhold in face-to-face surveys.

02. The Walk-In Zone: Interactive Sticker Walls

Targeted the brief, 5~10minutes standing wait in the outdoor queue.


Installed large-format visual boards for low-barrier participation. This allowed neighbors to map collective patterns publicly, visualizing the community's aggregate voice in real-time without slowing down the line.

03. The Deep Dive: "Insight Box" Focus Groups

Targeted neighbors willing to engage in deeper, 90-minute sessions.


Used a tactile "Insight Box" kit where participants arranged physical objects to build their "Ideal Meal". This tangible metaphor helped ground abstract systemic barriers in emotional reality.

Key Findings

Mobility as a "Barrier Multiplier"


Mobility as a "Barrier Multiplier"

Transportation isn't just a logistical gap; it is a "cascade trigger". When mobility fails, access to resources and employment collapses simultaneously.

The "Invisible Infrastructure" of Care

A robust, informal network of support already exists beneath the surface. It operates on reciprocity, not transaction.

The Autonomy Paradox


A critical tension exists between the need for support and the desire for independence. Neighbors resist services that feel controlling, preferring tools that protect their agency.

Design Opportunities

Design Opportunities

01 Hybrid Delivery Ecosystem (Physical Access)

A High-Touch system combining AVs, robots, and human volunteers to solve the last-mile physical gap.


Target: Mobility-constrained neighbors (e.g., Seniors)

Value: Ensures dignified, door-to-door access by assisting with heavy lifting, rather than just dropping goods at the curb.

02 Adaptable Mobile Infrastructure (Social Connection)

Reimagining the AV interior as a multi-purpose hub for essential services.


Target: Time-scarce neighbors (e.g., Working Hungry)

Value: Recaptures "dead commute time" to deliver economic opportunity alongside nutrition, solving the trade-offs.

03 The Collaborative Fleet Network (Operational Resilience)

A shared logistics network allowing fragmented non-profits to pool resources into one efficient fleet.


Target: Social Service Partners (e.g., Food Pantries)

Value: Overcomes limited workforce and logistical burnout, extending operational reach to 24/7 availability for the whole community.

Coming Soon!

Coming Soon!

Ideation Sessions & Visualizing the Ecosystem

Currently moving from research to realization. I am facilitating 4 co-design workshops to validate these speculative concepts and producing a high-fidelity prototypes to visualize the full "Mobility as a Service" ecosystem for stakeholders.

Thank you for Reading!
Thank you for Reading!

© 2026 Amy Hsieh

Built with ♥ and music

© 2026 Amy Hsieh

Built with ♥ and music

© 2026 Amy Hsieh

Built with ♥ and music

© 2026 Amy Hsieh

Built with ♥ and music

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