SmartDaily is a B2B2C smart building platform serving 10,000+ residential buildings across Taiwan, helping communities manage everything from announcements and parcel delivery to payments and maintenance services. As the app entered Phase 3 of its roadmap, the focus shifted from utility to network effect: how do you turn residents who passively use building tools into an actively engaged community?
I joined the user growth team at this inflection point, working cross-functionally with PM, product designers, and engineering over 1.5 years. My work spanned the full user funnel: redesigning the app homepage to surface the right content, rethinking the resident onboarding flow to reduce drop-off, launching growth features like community crowdsourcing and interactive events, and building a content discovery system that gave scattered information a single home. Together, these efforts boosted MAU by 24% over 12 months and increased content reach by 59%.
Product Marketing & Design Strategy (cross-functional with PM, Design, Engineering)
Journey Mapping, Onboarding Design, Content Strategy, Growth Feature Design, GTM Strategy
